BluSmart urges #FightPollutionWithEVolution amid rising AQI

With air quality deteriorating across major cities and AQI levels reaching hazardous zones, BluSmart, South Asia’s leading all-electric ride-hailing and EV charging infrastructure network, is taking action to address the pollution crisis. In response to this pressing issue, BluSmart has launched the fifth edition of its annual MyBluKms challenge, aimed at encouraging citizens to make sustainable mobility choices and reduce the impact of air pollution.
The MyBluKms challenge, running from November 19 to December 18, 2024, invites participants to make a difference by opting for electric vehicle (EV) rides. Through its #FightPollutionWithEVolution initiative, BluSmart is not only providing an opportunity for citizens to improve the environment but also offering exciting rewards for those who choose to ride electric.

India’s air pollution crisis has reached alarming levels, and BluSmart is urging citizens to take immediate action. By choosing BluSmart, riders contribute to reducing vehicle emissions in real-time, actively improving air quality with every ride. The initiative demonstrates how personal convenience and environmental responsibility can go hand-in-hand.
Participants in the MyBluKms challenge stand the chance to win amazing rewards, including a brand-new iPhone 16 for the top winner, and premium hampers worth Rs. 1 lakh for the top 10 contestants. To participate, users simply need to register through the BluSmart app, track their rides, and accumulate points based on their distance traveled. The points are awarded as follows: Rentals (1 Km = 2 points) and City Rides (1 Km = 1 point). Progress can be tracked on the in-app leaderboard, giving participants the chance to increase their chances of winning by riding more.
Anirudh Arun, Co-founder and CEO of BluSmart Fleet, stated: “With AQI levels spiking across India’s metros, this is a moment for each of us to do our part. Through MyBluKms, we’re encouraging people to take direct action by choosing sustainable transport options, supporting a cleaner environment while reaping rewards. Our goal is to inspire everyone to make every kilometer count toward a healthier, greener city. Together, we can #FightPollutionWithEVolution and make a meaningful difference.”

Every ride taken with BluSmart is a step closer to cleaner air, supporting the broader mission of sustainable urban mobility. BluSmart invites everyone to be part of the EVolution, experience the environmental benefits of electric travel, and help drive positive change for the future of our cities.

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