BluSmart & Pee Safe launch #DrivenByHer for women's hygiene awareness

This International Women's Day, BluSmart, South Asia's largest all-electric ride-hailing service and EV charging infrastructure network, collaborated with Pee Safe, a pioneer in transforming hygiene and wellness for women through its innovative and accessible solutions, to address the crucial issue of women hygiene, especially among driver partners on the move.

BluSmart’s #DrivenByHer campaign is built on the insight that access to safe and hygienic restrooms remains a significant challenge for women in India, impacting their comfort, safety, and overall well-being. As per reports, 68% of women report feeling uncomfortable while travelling due to a lack of clean restrooms and proper hygiene facilities.

In line with its commitment to create a safe and inclusive ecosystem for its driver partners and accelerating action from the front, BluSmart facilitated an offline Hygiene & Menstrual Support awareness session for them in their Gurgaon HQ on 4th March. The session, conducted by Pee Safe educators, covered topics like sanitary hygiene, restroom safety tips, and self-care. Additionally, the BluSmart women driver partners also received on-the-go hygiene kits from Pee Safe, which included sanitary napkins, Pee Safe toilet seat sprays, intimate wipes and hand sanitisers for their holistic wellness.

Commenting on the initiative, Anirudh Arun, CEO, BluSmart Fleet, said, “Access to a safe and hygienic environment is, unfortunately, still a luxury for many women and driver partners on the move. Lack of proper facilities often limits opportunities and mobility. By investing in awareness and education around hygiene, we’re taking a step toward addressing this fundamental challenge, ensuring that more women can travel and navigate public spaces with dignity. In this effort, we have partnered with Pee Safe and launched the campaign #DrivenByHer with an aim to create a safer and more inclusive mobility ecosystem.”

Commenting on this collaboration, Vikas Bagaria, Founder and CEO, Pee Safe, said, “At Pee Safe, we are committed to making hygiene accessible for every woman, no matter where she is. Through our partnership with BluSmart for the DrivenByHer campaign, we’re not just providing essential hygiene products - we’re empowering women driver partners with the confidence and comfort they deserve on the road. By addressing hygiene challenges head-on, we’re taking a step toward a safer, more inclusive future for women in mobility.”

The DrivenByHer initiative reflects the 2025 International Women's Day theme of "Accelerate Action," demonstrating a tangible commitment to driving positive change for women. By combining reliable transportation with essential hygiene solutions, BluSmart and Pee Safe are empowering women and contribute to a more safe, equitable and inclusive society.

BluSmart is powered by 150+ women driver-partners. Committed to their upskilling and well-being, BluSmart runs several initiatives, including Project Sakhi, which empowers women in mobility by facilitating driving training for them, and DP Paathshaala, an app-based learning platform, to mention a few. The company also offers flexible work opportunities and a safe, supportive ecosystem to help women thrive and break barriers in the mobility sector.