'BOOK OF ELI' marked the airing of the first SPE title post PIX's exclusive deal with the studio

1st Jan 2011 marked the airing of the first SPE title post PIX’s exclusive deal with the studio. SPE titles such as ‘A Perfect Gateway’ and ‘Vacancy 2’ have rated very well across all metros.

 

Securing access to the biggest new releases from the top Hollywood studio will insure that PIX remains in the top tier for good. Sunder Aaron, Business Head PIX was thrilled: "Our deal with Sony Pictures Television has helped PIX to evolve as a channel and take several steps closer towards our ultimate goal: to be the #1 English movie channel in India. We are delighted to air the action blockbuster Book Of Eli this month.”

 

Book Of Eli -‘Super Movie of The Month’ on January 29, 2011 at 9pm on PIX  starring Denzel Washington tells a post apocalyptic tale of Eli’s (Washington) journey to save the secret book that possesses powers to save humankind. Directed by the Hughes Brothers, Book Of Eli is a complete entertainer high on action with Denzel Washington performing great stunts.

 

In the light of this added advantage, PIX began the year with its first 10-day outdoor campaign in three cities – Delhi, Mumbai, Chennai and Bangalore– to promote seven Hollywood movies at one go. PIX has always been a frontrunner in innovative outdoor campaigns, this one titled ‘HOLLYWOOD IS HERE’ is characterized by cluster displays that give an expansive impression, grabbing maximum eyeballs on the roads. 

 

Commenting on the campaign, Himmat Butalia, marketing head, PIX, said, “The essence of the campaign is to communicate to our viewers that PIX has true Hollywood blockbuster entertainment this New Year! Keeping up the trend of showcasing the best from Hollywood , the viewers now know what to expect from us in 2011.”

 

Films that will be aired on PIX in 2011 as part of this arrangement include: The Golden Globe winner and Oscar nominated film- The Social Network; EAT, PRAY, LOVE SALT, RESIDENT EVIL: AFTERLIFE, KARATE KID, and GROWNUPS. In the future, PIX will exclusively air the studio’s biggest movie releases in India, such as the highly anticipated SPIDERMAN 4 and THE GIRL WITH THE DRAGON TATTOO. As part of the agreement, the deal will also grant PIX long term access to the extensive SPE library.