BookMyShow's Hilarious Campaign: 'Make the Excuse, We’ll Make the Plan

As the holiday season approaches, offices across the country begin to reflect a hilarious shift in energy, with employees crafting increasingly creative excuses to secure precious time off. This year, BookMyShow, India’s leading entertainment destination, taps into this relatable festive spirit with its cheeky new campaign, ‘You Make the Excuse, We’ll Make the Plan’, blending humour with a fun cue to prioritise what truly matters - spending quality time with loved ones and embracing the joy of celebration.

The campaign paints a vivid picture of the universal holiday dilemma: juggling professional commitments with an undeniable urge to dive into the joys of the season. It’s a story everyone knows too well, from drafting suspiciously elaborate leave applications to daydreaming about concerts, movies or New Year’s Eve parties.

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The campaign unfolds through two videos, each capturing a different perspective of this seasonal hustle. The first, offers a glimpse into the employee’s world, where absurdly imaginative excuses take centre stage as team members scramble to justify their much-needed break - all because they’ve already scored tickets to their favourite entertainment experiences on BookMyShow. From celebrating a cousin’s goldfish’s first birthday to the mountains are calling, the humour-filled script taps into the world-wide longing for a much-needed break.

The second, flips the narrative to the boss’s point of view, showcasing their confusion and amusement as a flurry of questionable leave applications flood their inbox. As the hilarity peaks, the boss, overwhelmed by the contagious holiday spirit, ends up drafting their own out-of-office email, titled ‘Finding my Inner Peace’, choosing to join in on the festivities themselves.

This witty take on the seasonal tug-of-war is designed to spark a think-feel-do reaction. It invites users to embrace the humour of relatable workplace moments, relish the festive spirit and take action by booking their festive plans on BookMyShow before it’s too late!

“As the year comes to a close, the festive season offers a perfect opportunity to pause, relax and celebrate,” said Dolly Davda, Head - Marketing, BookMyShow. “With ‘You Make the Excuse, We’ll Make the Plan,’ we’ve captured the relatable humour, where balancing responsibilities and revelry becomes part of the holiday tradition. This campaign encourages people to take a well-deserved break and focus on what truly matters - spending quality time with loved ones and creating unforgettable memories. By blending humour and storytelling, we reaffirm BookMyShow’s commitment to being the ultimate destination for seamless and stress-free planning of top-tier entertainment, ensuring that fans never miss out on the experiences that make the festive season so special.”

Adding to the holiday cheer, Indian and international brands have jumped into the fun with their own quirky out-of-office replies. From Maybelline India’s playful ‘OOO or not, servin’ looks is our top priority’ and Uber India’s witty ‘Gaadi gate par khadi hai, jaldi se baitho aur nikal jao!’ to Uno India’s nostalgic ‘Aise time par reverse card ki yaad aati hai,’ Swiggy India’s cheeky ‘Sounds like a January problem,’ Medimix Ayurveda’s clever ‘Can we apply for a leave to fulfil our skincare resolution for the new year? Asking for a friend’ and Popeyes India’s fun ‘Dw we’ll distract your boss with our range of flavorful chicken!’- the campaign has sparked a wave of festive camaraderie and humour across the board.

As BookMyShow gears up to deliver unforgettable experiences this festive season, the campaign captures the essence of what the holidays are truly about: balancing responsibilities with the joy of celebration. Whether it’s securing tickets to a blockbuster movie, a live performance, a midnight trek under nature's lap or a spectacular New Year’s bash, BookMyShow ensures fans don’t miss out on the best moments the season has to offer.

So, as the holidays approach and offices everywhere buzz with barely disguised anticipation, BookMyShow invites you to embrace the humour, seize the joy and make your festive plans a reality!