Love, Laughter & Lightning-Fast Surprises—This Week’s Ads Have It All!
This week, brands are pulling out all the stops to make every moment unforgettable! From quirky gifting hacks and soulful melodies to playful break-up makeovers and 10-minute grand gestures, these campaigns redefine how we celebrate love, friendship, and everything in between. Whether it’s a heartwarming surprise or a hilarious twist, expect emotions to run high and creativity to shine bright!
Tinder India
On Valentine’s Day in India, Tinder, the world’s most popular dating app, is flipping the script on heartbreak with its Move On with Tinder campaign, to help make the post-breakup journey as fun as possible. With a series of engaging initiatives, playful collaborations, and interactive experiences, the campaign aims to help new singles leave the past behind and step into an exciting new chapter with empowerment and fun. Globally in app Tinder is expanding its Explore section with new tiles, making it easier for singles to match with intention. These new categories such as ‘Serious Dater’, ‘Binge Watcher’ or ‘New Friends’, allow users to connect based on shared interests and relationship goals, ensuring a more tailored and transparent dating experience.
Flipkart
Conceptualized and executed by 22feet Tribal Worldwide
The campaign is spearheaded by a digital film that humorously contrasts the frustration of receiving lackluster gifts with the serene wisdom of a spiritual leader. This clever juxtaposition reinforces Flipkart Minutes’ core offering: an extensive range of thoughtful gifts, all delivered in just 10 minutes.
At the heart of this quirky initiative is RiftToGift.com, a bot that generates humorous "rift-starters" designed to spark lighthearted tiffs between partners. Once a rift is initiated, the bot ensures a smooth resolution by nudging the partner with an SMS suggesting an ideal gift—because nothing says "I love you" like a well-timed apology present!
Ultra Play
Ultra Play brings you the ultimate Bollywood experience, where Har Pal Filmy means reliving timeless love stories, iconic dialogues, and unforgettable melodies. With a curated collection of classics, digitally remastered gems, and hidden treasures, Ultra Play is your destination to celebrate love—old, new, and everything in between.
Minute Maid
Minute Maid, Coca-Cola’s fruit beverage brand, has unveiled its latest campaign, “Shake it Up with Minute Maid Pulpy Orange” curated to resonate with Gen Z and young adults seeking a shift in vibe during everyday dull moments. The campaign reinforces the brand’s commitment to delivering relevance in everyday consumer’s life, while providing real orange juice with real pulp, making every sip more enjoyable & fun.
Zepto
Zepto, India’s fastest-growing quick commerce platform, marked Valentine’s Day with a heartwarming campaign, “Gifts for Every Love Story,” celebrating love in all its forms. From young couples to lifelong partners, the campaign highlights Zepto’s wide range of gifts, making thoughtful gestures easier than ever.
Complementing this, Zepto also released “Teri Nazar Ka Jaadu”—a soulful track that has struck a chord with audiences. The song has received overwhelming praise on social media, with many listeners requesting a full-length version
BookMyshow
This Valentine’s Day, BookMyShow is embracing the universal language of love and encouraging moviegoers to celebrate not just romance, but the joy of human connection in all its forms - be it with friends, family, significant others, or even a stranger who happens to be sharing the same cinematic experience with their campaign SpreadTheJoy
Movie lovers at select PVR cinemas in Mumbai will find something unexpected waiting for them - beautifully designed cards, each carrying a simple but uplifting message. A gentle reminder that they are seen, that they are special, wonderful and amazing and worth being loved. With messages that could brighten anyone’s day, patrons are invited to pick up a card and pass it along, turning an ordinary moment into an opportunity to make someone smile.
Also Read: Celebrate Love, Laughter & New Beginnings with Dono's premiere on &pictures!
Share
Facebook
YouTube
Tweet
Twitter
LinkedIn