Brand Curry picks Dhirendra Agrawal as Creative Head

There is a breed amongst creative fraternity who are increasingly getting involved in ensuring marketing success for clients. They see an opportunity in client success as it builds an identity for the agency, for themselves and also for an industry which at times faces allegation of accountability

This is how Dhirendra Agrawal saw an opportunity in Brand Curry and decided to join the agency as Creative Head.

Talking about the move, Dhirendra says" Strong fundamentals, creative energy, an ability think out of box are some of the traits of this agency that attracted me to Brand Curry. Everything is in place here . It just needs to push the envelope a bit and that's what i thought can be done here". In many ways Dhirendra fits the bill. His exposure in large scale multi-national Agency and his experience in the client world (Avon Beauty products) gives him 360 understanding of both Agency & client perspective which will help the agency expand its business. "Dhirendra's mandate will be to re-structure the organisation, bring dynamism in the system and make the agency ready for next level of growth" says Subrata Chakraborty, MD, Brand Curry.

Talking about the move, Ratno Rudra, Director Brand Curry says " We have always been more effective than known. Our work works for the clients. And that's what has driven our growth so far. Dhirendra is an excellent partner and it will double our ability to offer solutions to more and more clients.".

Dhirendra comes with 14 years of experience in the industry spanning stints with McCann Erickson, Rediffusion YR, and Contract,. His brand cabinet has market leaders like TVS, Kwality Walls, Levi's, Dockers, ITC Food, Bagpiper, ING Vysya, Airtel, AMD, Himalaya, TOI, Canon, Honda Bikes. High points of his 14-year career has seen launch of "Dockers' in India, Changing fortune of "Kwality Walls' in HLL's portfolio with a single promo "Ek Din ka Raja', and creating history for Rediffusion by helping the agency win "Agency of the Year 2007' with his team. He has also been a winner at AAAI, Bangalore Ad Club, Chennai Ad Club.