Purple Focus gets the creative mandate for DLF

DLF has appointed Purple Focus to handle the creative duties for DLF Place. Earlier M&C Saatchi was handling the creative duties of the mall. DLF Place is Premium fashion lifestyle mall in heart of South Delhi.

In the past Purple Focus has handled "DLF Shopping Festival' throughout DLF malls for 2 successful years, "Fashion Focus' (for another premium mall DLF Promenade) and few other projects on project basis. Other than just being a creative agency Purple Focus played an important role in offering solutions in terms of in-mall installations, digital presence of the mall. Purple Focus' prolific association with DLF worked in their favor & at last culminated into a full fledged account win. As part of the creative mandate, Purple Focus will work on the strategy and creative deliverables of DLF Place.

Confirming the development, Benu Sehgal (Vice President ' Mall Management) DLF Place, says, "The agency understood our goal well. Besides, it showed much understanding of the category "

Commenting on the win Arvind Pal Singh aka "Candy', National Creative Director, Purple Focus, says, "The brief always had been to create a fresh and clutter breaking communication keeping in mind the DNA of brand DLF, which agency did successfully. Our campaigns aim to extend the essence of the brand in order to match the changing needs of retail markets. Purple Focus team is exhilarated by the news & the agency looks forward to create different Mall Specific events & communication in the time to come."

Rahul Vaidya, Director, Purple Focus, remarks, "This is a significant win, as its not everyday that you get an opportunity to add a reputed, global brand like DLF to your portfolio."