Brand Luminous and Brand Sachin, quite similar: Luminous' Manish Pant

Luminous Power Technologies (P) Limited is a leading global company delivering high quality power products for home and commercial applications. The company's portfolio also includes products and services in telecom infrastructure & renewable energy systems like solar, wind and hybrid solutions.

Luminous Power Technologies has come up with new campaign to showcase its product range and benefits. Adgully caught up with Manish Pant, M.D., Luminous Power Technologies Pvt. Ltd to learn more about its new campaign.

Talking about the campaign, he said, "The motive behind launching this campaign was primarily to boost sales. Along with further reinstating Luminous as the most consumer centric brand in its category. The gratifications on offer are unheard of in the segment we operate in and this campaign will help us scale way ahead of the competition."

The TG for this campaign is Male ' SEC B, C of age group 25-50 yrs.

On asking about brand ambassador and what quality that brings to the table for the brand, Pant says, "The reason behind having Sachin as a brand ambassador of Luminous is the similarity of values between Brand Luminous and Brand Sachin. In addition to being an immensely popular sports icon, Sachin represents the core values of luminous brand, which is Reliability, Consistency, Longevity & Highest standards of Integrity. As our brands face, he reinforces the communication of luminous core brand values to all Indians, Diaspora & cricketing fans around the world.

Speaking about expectations from this initiative, he conclusively said, "We expect the consumers to grasp this offer with both hands, as there are a plethora of gifts for them to be won, including a chance to play cricket with Sachin himself, cars, bikes and a lot more along with the assured gift of Rs. 1200 (One Year AMC)."

So are you ready to win unruffled prizes this summer with Luminous's all new campaign, "Scratch karo sachin pao'