Brands Balance Celebration & Sensitivity on India's 78th Independence Day!
India will celebrate its 78th Independence Day on August 15th, 2024, which falls on Thursday, this year. It was through the consistent struggle, perseverance and fight against the Britishers by our valiant freedom fighters, that India gained freedom from the years of slavery, tyranny, and injustice.
India is described as a Sovereign, Socialist, secular, Democratic Republic by the Preamble to the Constitution and is committed towards Justice, Liberty, and Equality for the citizens. Mahatma Gandhi was at the forefront of the fight against the British, presuming the leadership of the Congress in year 1921, leading campaigns across the country for putting an end to untouchability, reduction of poverty, increasing women's rights, accomplishing 'swaraj' or 'self-rule'. He initiated the Dandi Salt March to protest against the salt tax imposed by the British. He introduced the Quit India movement, the Civil Disobedience movement, the Non-Cooperation movement, the Satyagraha movement, and others. And finally, India became free on August 15th, 2024 after nearly 90 years of British rule, marking its freedom from the oppression and abuse that plagued many Indians. This day also marks the day of the partition of India and Pakistan.
The Constitution of India became effective on January 26, 1950, and the day is celebrated as Republic Day,
Independence Day is the day when Indians were born again in a new spirit and with utmost pride to be able to call India their own country or motherland. Every year on Independence Day, Indians pay tribute to the innumerable sacrifices made by our freedom fighters, filled with a patriotic spirit and love for the nation, rejoicing the freedom in the air.
The day begins with the flag-hoisting ceremony at Red Fort in Delhi where the Prime Minister of the country hoists the tri-colored flag at 7:30 AM and delivers a speech addressing the nation, where he talks about the achievements of the country in the previous year, the obstacles ahead and the goals for the future. During the celebrations this year, more than 4000 special guests will be present belonging to a diversified group comprising of the youth, farmers, women, the poor who were identified as developed India's four pillars by the Prime Minister.
The event is broadcast live on YouTube through Press Information Bureau, Doordarshan, PMO, PIB handles on X (previously Twitter).
The Independence Day theme for 2024 is 'Viksit Bharat' which stands for 'Developed India'. This is in support of the mission of India to be a developed country by the year 2047, when the country will step into its 100th year, marking a centenary.
The 'Har Ghar Tiranga' movement has also been launched again by the Prime Minister and this year it is celebrated from August 9 to August 15th. Every time one places a phone call, the 'Har Ghar Tiranga' caller tune greets them. It is a part of the 'Azadi Ka Amrit Mahotsav' and began in the year 2021 to commemorate the 75th Independence of India, encouraging people to hoist the tricolor flag in their homes, thereby bolstering the sense of unity, patriotism, and respect towards the national flag. People can post selfies with the national flag, taking part in the 'Har Ghar Tiranga' campaign. It provides a certificate of participation that can be downloaded from www.harghartiranga,com. PM Modi changed his profile picture to that of the tricolor flag on X, encouraging more people to celebrate the Tricolour of India.
Like every year, this year too brands all over India are celebrating the 78th Independence Day with utmost enthusiasm and vigor on social media, launching ingenious advertising and marketing campaigns that celebrate India's another year of Independence.
Ambuja Cements and ACC
Ambuja Cements and ACC, the cement and building material companies of the diversified Adani Portfolio, pay their tribute to all Indians on the nation’s 78th Independence Day, by launching new brand films. The films, Ambuja Cements’ ‘Tum Virat Ho’ and ACC’s ‘The Bridge of Unity’, honour the remarkable individuals who have dedicated their lives for the betterment of their country, and celebrate the unity found amidst the diverse glory of India.
Jindal Stainless Steel
Jindal Stainless, one of the largest stainless-steel manufacturers in India, has launched a song on the occasion of Independence Day to celebrate the progressive and collaborative spirit of India. The song is an original composition sung by students from Vidya Devi Jindal School and O P Jindal Modern School at Hisar, Haryana. The song captures the pride and joy of being an Indian, while also envisioning a country built on the stainless values of unity, innovation, and resilience.
MediBuddy
MediBuddy, India's largest digital healthcare platform has unveiled an inspiring campaign celebrating strength through health. This paradigm-shifting initiative aims to democratise healthcare access across India, embodying the powerful message: ‘Empowering a Healthier, Stronger India’. The campaign aims to connect personal health with national strength, urging viewers to take charge of their well-being as a contribution to India's progress.
iThrive
This Independence Day, iThrive has extended its impactful "Making the Right Choice" campaign with a revived focus on addressing the pressing health challenges faced by India today. Under the theme "Freedom from Lifestyle Diseases," the campaign aims to educate and inspire individuals to take control of their health through informed lifestyle choices.
AS-IT-IS Nutrition
As India gears up to celebrate its 77th Independence Day, AS-IT-IS Nutrition, a leading name in the health and fitness industry, has announced its new campaign, “Desh Ka Junoon.” This campaign highlights the spirit of dedication and pride that fuels every Indian’s heart.
ITC
On the occasion of India’s 78th Independence Day, ITC Ltd. has paid tribute to the Nation with the creation of a unique musical composition ‘Desh Ek Raag’ performed by the Gurus and Shishyas of the ITC Sangeet Research Academy (ITC-SRA). The soul-stirring composition captures the confluence of Hindustani Classical Music forms, rooted in the cultural traditions of the country.
Liberty General Insurance
As India celebrates its 78th Independence Day, Liberty General Insurance has unveiled its latest brand film, a lively and humorous portrayal of the freedom and peace of mind that their services provide to car owners. This year’s film, set against the picturesque backdrop of a family’s picnic journey, brings a fresh, light-hearted approach to the importance of roadside assistance cover, making it as entertaining as it is reassuring.
Rentomojo
Rentomojo, India’s leading rental platform, has launched its latest initiative, the “Brave to Be Free” campaign, which aims to inspire individuals to break free from societal norms and pursue their true passions. This campaign is a powerful call for those who feel confined by routine, financial pressures, and societal expectations.
TATA Tea Premium
TATA Tea Premium-Desh Ki Chai, flagship tea brand from Tata Consumer Products Ltd. is back this Independence Day with its #DeshkaGarv-Pradesh Ki Kala campaign. This campaign celebrates moments of pride from India’s glorious post-independence journey such as the Green Revolution of Punjab that contributed towards making the country self-sufficient in food grains, Delhi’s 1982 Asian Games that heralded the start of Colour TV revolution, among other such events.
RiteBite Max Protein
This Independence Day, RiteBite Max Protein has launched its new campaign, #MainAzaadHoon, celebrating India’s 77th year of independence by addressing a crucial aspect of personal freedom: the choice to embrace healthier eating habits.
Safed
Safed Detergent's Independence Day campaign emphasizes the significance of the color white, symbolizing peace, truth, and unity. The protagonist, a supervisor, reflects on how the nation has forgotten these values, despite white being a unifying force in the tricolor flag. He reminds viewers that while we inherently understand these ideals, we often overlook them. The ad concludes with a powerful message: when our hearts embody the purity of white, our country becomes unparalleled.
Nayara Energy
With India preparing to mark its 77th Independence Day, Nayara Energy released a brand film honoring the unwavering determination of Indians driving the nation forward. Fittingly named ‘Naye India Ka Nayara,’ the film elegantly showcases uplifting tales that reflect values like perseverance, inclusiveness, and environmental responsibility, at the same time exploring the emerging identity of a modern India.
JSW Paints
JSW Paints, India’s leading environment-friendly paints company and a part of the US$ 24 billion JSW Group, is adding colour to India's Independence Day celebrations with a film that captures the colours of the Indian national flag. Conceptualized by TBWAIndia, the campaign offers a fresh perspective on the Indian national flag, celebrating the diversity of its colours. The campaign has been launched across digital platforms.
Angel One
Angel One Ltd, one of the pioneering fintech player, focused on empowering individuals on their financial journey, unveiled its Independence Day #AzaadiKaRaasta campaign. The campaign features an impactful social-first approach that illustrates the journey towards financial freedom. The campaign celebrates the journey as much as the destination, acknowledging the effort, determination and perseverance required to gain control over one's financial future.
MakeMyTrip
Millions of people of Indian origin live across the world today, many of whom have achieved international success and captured global admiration. Special occasions like Independence Day often stir a deep sense of pride and nostalgia in their hearts, reminding them of their roots and its vibrant culture. Recognising this enduring connection, MakeMyTrip, in collaboration with Ministry of Tourism, has launched a special campaign on the eve of India’s 78th Independence Day, inviting Indians worldwide to rediscover their roots with 'India: The Homecoming.'
Godrej Industries Group
As India gears up to celebrate Independence Day, Godrej Industries Group has unveiled a digital campaign titled #SmallFreedomsofIndia. Showcasing the everyday freedoms that we as citizen of India enjoy, which often goes unnoticed, the campaign underscores how these freedoms play a crucial role in the well-being and upliftment of Indians in addition to overall development of the country.
Mountain Dew
One of the leading beverage brands in the country, Mountain Dew is celebrating India’s Independence Day with a powerful new campaign, ‘Courage Has No Bias'. This campaign underscores the importance of breaking free from gender stereotypes and championing the true spirit of courage.
Niva Bupa Health Insurance
With Indians gearing up to celebrate the 78th Independence Day, Niva Bupa Health Insurance Company Limited (Formerly known as Max Bupa Health Insurance Company Limited) (“Niva Bupa”) launched a media campaign " Sirf Chutti Mat Manao” to drive the adoption of health insurance.
Zomato
Food delivery platform Zomato came up with an Instagram post portraying a birthday cake with 'Happy Birthday India' written on it, along with the caption 'double tap to drop your wish'
Parle
Parle Products came up with an ad campaign on the occasion of Independence day, conveying the message of how Parle products are made from the soil of India and the various aspects surrounding it. The brand posted on Instagram with the caption 'From the battlefront to the breakfast table, we’re tightly bound to the unwavering spirit of our beloved India! ???
Parle: Made in India, by India.
Dabur
Dabur unveiled an Instagram post with the caption 'This Independence Day, let's celebrate the freedom to live life with joy and wellness. With Dabur by your side, embrace the spirit of health and happiness, and let every moment be a celebration of the vibrant journey we're on together. Here's to the joy of freedom!, on the occasion of Independence Day.
Amul
Amul India came up with an Instagram post announcing discounts on its entire protein range, with the caption 'This Independence Day, take a step towards a Stronger you and enjoy 15% off on our entire protein range on 15th August 2024. Get ready to power up with Amul Protein!
Available on: https://shop.amul.com/en/browse/protein.'
Stayfree
Stayfree brought out a post on Instgram with the caption 'Own your freedom, everyday!✨
Happy Independence day??♥️'
boAt
boAt came up with an Instagram post saluting the heroes who have not taken an leave on August 16th, with the caption 'Desh toh aazad ho gaya par tumhara kya?'
Insight Cosmetics
Insight Cosmetics, one of the leading names in the cosmetic industry, celebrates Independence Day and Raksha Bandhan by paying tribute to the resolute spirits of the nation’s soldiers and their families. As a token of appreciation, the brand is sending exclusive gifts to the sisters of nearly 50 soldiers, emblematizing the bond of protection and the spirit of freedom.
Bharat BillPay
Bharat BillPay came up with an Instagram post on the occasion of Independence Day with the caption - "77 years young and still soaring! India's story is one of courage, innovation, and growth. Wishing our great nation a Happy 78th Independence Day!"
Club Mahindra
Club Mahindra posted on Instagram with the caption - "Freedom is in the air, and so is the magic of celebration! ??. As we honour the spirit of our great nation, let’s embrace the joy of discovering the diverse cultures and traditions that unite us. Wishing you a Happy Independence Day filled with cherished memories and togetherness. Jai Hind! ??."
Zoreko
A renowned name in the Family Entertainment Centre, Zoreko celebrated 78th independence with ‘Freedom to Play’ campaign for gaming enthusiasts with great offers on both games and food. This one-of-a-kind offer transformed the spirits of gaming enthusiasts where games and fun can go hand in hand. With top-ups of ₹1508, ₹5000, or ₹7800, gamers received bonus credits ranging from 15% to 100%, which offered them the freedom to play the games of their choice. Such offers allow patrons to spend more time with their loved ones.
SMFG Grihashakti
This Independence Day, SMFG India Credit honours all women who are redefining independence by transforming dreams into reality every single day, crafting a new identity of progress. Join us in celebrating their incredible journey, as they create Pragati Ki Nayi Pehchaan.
https://www.youtube.com/shorts/G5YRloUm-Ps
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