Honda India Foundation celebrates 78th Independence Day

On the occasion of India’s 78^th Independence Day, Honda India Foundation (HIF) has announced the launch of its  new video- ‘#SambhavHaiAzadi.’ This video is intended at increasing awareness and inspiring action towards the responsible use of our precious resources along with promoting road safety, education for children, and cleanliness in our local surroundings.

 Background of the Campaign:

Honda India Foundation’s ‘#SambhavHaiAzadi’ video underscores the belief that true independence lies not only in the freedom we enjoy but also in the responsibility we undertake to preserve and protect our environment for future generations. It is the fourth communication video under HIF’s ‘Sambhav Hai’ social media campaign, which was launched in May 2024, and aims to ignite a spark of optimism and empower individuals to believe in their potential. Previous videos in this series were released on Mother’s Day (12^th May 2024), International Yoga Day (21^st June 2024), and World Youth Skill Day (15^th July 2024).

 Honda India Foundation intends to encourage every Indian to contribute to a sustainable future by making informed decisions that minimize wastage, conserve resources, and promote environmental stewardship. It has been rolled out nationwide through various platforms, including social media, community engagement programs, and across HMSI’s dealership network.

 Speaking about the campaign, Vinay Dhingra, Trustee, Honda India Foundation, said, "As we celebrate India’s 78^th Independence Day, we must also reflect on the responsibilities that come with it. '#SambhavHaiAzadi' is not just a campaign, it is a call for every citizen to get free from bad habits and contribute towards the development of our nation. By making positive choices, we can ensure that our freedom today does not come at the cost of tomorrow’s resources and aligns with Honda’s global aim of having “Blue Skies for our Children.”