Brands boost voter turnout with special offers & discounts for Lok Sabha elections

India, the largest democracy globally, is currently amidst its biggest Lok Sabha election, spanning seven phases. This election began in the southern state of Tamil Nadu and has now progressed to the north, with the sixth phase starting today in Delhi.
 Brands are actively promoting voter participation through creative campaigns targeting young adults, making voting more attractive and accessible. Many are offering incentives like freebies and discounts to those who cast their ballots. These efforts highlight the importance of civic responsibility and aim to boost voter turnout, ensuring a vibrant democratic process.

For instance, Domino's India is providing a free Pepsi with orders over Rs 300 on election day. Their campaign slogan, "Let your ink get you a drink," encourages voters to visit Domino's outlets after voting to claim the free beverage.

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Chaayos, a New Delhi-based tea chain, is offering a free dessert to voters on May 25. Voters in Delhi and Haryana can claim the treat by showing their inked fingers at any Chaayos cafe.

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McDonald's India North & East is offering an 'Election Surprise Offer' on May 25 and 26. Voters can get a free beverage or dessert with the purchase of a chicken or veg surprise burger at their nearest McDonald's.



Swiggy Instamart delivers election wake-up call with surprise tinda campaign. As cities like Delhi prepare for upcoming elections, popular quick commerce app Swiggy Instamart has launched a creative campaign to remind citizens of the importance of voting. 

Mummy might end up making tinday for lunch now but kudos to @SwiggyInstamart for bringing the best out of tindays and encouraging people to cast their votes ?? pic.twitter.com/2iqR0A9ojS

— rushi? (@areyoushe02) May 24, 2024

 

Wahter, a packaged drinking water brand, has launched the #YourVoteYourVoice campaign. They will distribute water bottles with custom labels encouraging people to vote, featuring slogans like "Vote Jaroor Karenge" and "Vote Karega India, Tabhi To Badhega India.

Paragon urges first-time voters to join the elections, emphasizing their crucial role in shaping the country's future. The campaign stresses unity and collective impact, urging other shoe brands to join in.



redBus is facilitating affordable and convenient travel during the 2024 Lok Sabha Elections with a discount and cashback offer. The Travel to Vote campaign offers first-time users in India a 15% discount, up to Rs 250, on bus bookings using the coupon code VOTE24.

Air India Express is extending a special offer to first-time voters (aged 18-22) during the election period. This offer includes a discount of up to 19% on the base fare, applicable exclusively on the airline's website. Travel must be completed before June 7, 2024, to avail of this promotion.

magicpin launches “Abki baar 40% paar” campaign for election 2024. The campaign offers up to 40% off at 1,000+ restaurants and fashion outlets in Delhi-NCR on voting day. magicpin's "Show the Finger" drive, in partnership with ONDC, fights against extra delivery charges. Vote and save big with up to 40% discounts in Delhi-NCR on May 25th.



Bangur Cement's "Vote ka vachan" initiative promotes social welfare by encouraging Indians to pledge their vote at votekavachan.bangurcement.com. For each pledge, the brand donates 1 kg of cement. Over five lakh pledges have been received, leading to a donation ceremony in Udaipur where eleven underprivileged families received cement packs for building homes.