Weekly Ad Roundup: Exploring This Week's Top Brand Campaigns

P&G Shiksha launches campaign on children's learning gaps

P&G Shiksha, the flagship CSR programme of P&G India, has launched its new campaign, #StandUpForLearningGaps, to spotlight the issue of learning gaps in children, which affects over 6 crore children in the country according to the National Achievement Survey 2021. Over the years, P&G Shiksha has been dedicated to addressing the learning gap in underprivileged children by helping them attain a strong conceptual understanding through dedicated interventions. This year, the initiative addresses the critical issue of gaps in foundational knowledge, which can sometimes manifest online as seemingly naïve responses by children, often leading to mockery.

Conceptualised & Created By: Leo Burnett

Radhika Apte becomes the face of Manforce Epic ThinX Condoms

Under the umbrella of Manforce, India’s condom brand Epic Condoms has enlisted Radhika Apte as its official brand ambassador. The brand has unveiled its latest campaign with Radhika Apte, which emphasises the importance of female pleasure and choosing the right condom. Traditionally, the choice of condoms has been a prerogative of men, making it a sensitive and often avoided subject among women. Many women feel discomfort when discussing this matter, a challenge that persists even today.

Whisper teaches young girls – Periods ka matlab healthy hai aap!

India’s leading feminine-care brand Whisper, from the house of Procter & Gamble, is raising awareness about the early onset of menstruation among young girls as part of the fifth edition of its #KeepGirlsInSchool (KGIS) movement. With girls starting their periods as early as 8 years of age, creating awareness early on is crucial, as 26 million girls could be at risk of dropping out of school without period education and access to period products.

Conceptualised By: Publicis Groupe

Godrej new Ad shows: "Secure Your Home While You Roam"

Godrej Security Solutions, a division of Godrej & Boyce and a pioneering name in home security, has unveiled its latest campaign titled "Secure Your Home While You Roam." This quirky ad campaign aims to redefine the traditional mindset associated with safeguarding valuables during travel seasons, urging individuals to rely on logic rather than magic. The underlying theme of the campaign, "Magic pe nahi, Logic pe bharosa rakho", is a clear call to travellers to prioritise rationality over faith when it comes to securing valuables.

22feet's new BGMI campaign: "Hai Thoda Time, Play Thoda BGMI"

22feet Tribal Worldwide has unveiled their new campaign for BATTLEGROUNDS MOBILE INDIA (BGMI), KRAFTON India’s popular battle royale game, titled "Hai Thoda Time, Play Thoda BGMI." The humorous campaign highlights BGMI’s range of quick gameplay modes, tailored for the evolving needs of modern gamers.

Conceptualised & Created By: 22feet Tribal Worldwide

 Cheil India's campaign for JK Tyre celebrates Indian unity

Cheil India's Campaign for JK Tyre Celebrates Indian Unity
Cheil India’s new TVC for JK Tyre showcases the entire range of products from the brand and its commitment to catering to the varied tyre needs of Indian consumers. The communication is anchored in an anthemic song sung by one of India’s top singers, Mohit Chauhan, with lyrics penned by Amit Gujral, CMO of JK Tyre.

Anthemic Song Sung By: Mohit Chauhan
Lyrics By: Amit Gujral
Conceptualised & Created By: Cheil India

 VML conceptualizes ‘Cradle to Crease’ campaign for Ageas Federal Life

Marketing transformation company VML has conceptualised an eccentric and disruptive campaign called “Cradle to Crease” for Ageas Federal Life Insurance, featuring Sachin Tendulkar. In today's rapidly evolving landscape, a child’s future isn't as distant as it once seemed. Recognising this, the campaign highlights the significance of early financial planning for parents through the lens of Sachin Tendulkar’s debut. The initiative drives home the message that while the future might be evolving and uncertain, focusing on financial planning and investing in life insurance can help face it with optimism, hope, and confidence.

Conceptualised By: Valentine McCormick Ligibel (VML)