Brands embrace Marvel Mania with 'Deadpool & Wolverine' Merchandise Collabs

In anticipation of Marvel Studios' Deadpool & Wolverine release, Disney Consumer Products India has teamed up with 25 brands to introduce a wide range of themed merchandise. These collaborations span various sectors, including apparel, accessories, food and beverage, and technology, featuring brands like, boAt, Coca-Cola, Myntra, NESTLÉ POLO, Wrogn and more.

For nearly 85 years, the Marvel Cinematic Universe has brought diverse characters and stories to life, turning Marvel Super Heroes into pop-culture icons in India. Deadpool now joins the ranks of Iron Man, Captain America, and Thor, creating significant excitement among Indian fans.

Here are some of the brand associations and merchandise that Marvel Studios has partnered with to create buzz among fans:

Coca-Cola:

Special edition cans and bottles featuring Deadpool & Wolverine, as well as 32 other Marvel Super Heroes. Each can includes a scannable code that brings the characters to life through augmented reality.

boAt:

boAt has teamed up with Marvel Entertainment for the "Deadpool & Wolverine" movie, launching the exclusive Deadpool Edition Airdopes Alpha with its "Go Crazy" campaign, available on Flipkart and the boAt website.

Too Yumm!:

New, eye-catching packaging for Bhoot Karare and Karare Munchy Masala, showcasing the appeal of Marvel Super Heroes.

Disney India Launches Collections Inspired by Marvel's 'Deadpool & Wolverine'

Titan:

Stylish eyewear and fashion accessories featuring elements from Deadpool & Wolverine.

7eleven.india

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7-Eleven India launches exclusive Marvel Studios’ Deadpool & Wolverine merchandise, including keychains, movie tickets, and more

 

AMC Theatres PopCorn Buckets: 

Get the #WolverinePopcornBucket designed by #Deadpool ONLY at #AMCTheatres starting 7/25! pic.twitter.com/AvyOoXRucR

— AMC Theatres (@AMCTheatres) July 23, 2024

AMC theaters are selling a popcorn bucket resembling Wolverine’s face with an oversized mouth with “Designed by Deadpool” engraved on it. They have also launched a popcorn bucket similar to Deadpool’s head with a helicopter hat opening.

Wrogn: Apparel collection endorsed by Virat Kohli, showcasing iconic quotes and distinctive designs.