Brands supporting menstrual hygiene day with impactful initiatives
Comfene
In a relentless pursuit to enhance menstrual hygiene for the greater good, Comfene, an innovative menstrual hygiene enabler, officially marked its launch on World Menstrual Hygiene Day. Backed by Blue Ocean Labs, Comfene is poised to become the epitome of innovation and social responsibility, empowering each woman to #CarryYourConfidence. Through meticulous research and development, the brand is dedicated to delivering unparalleled effectiveness and ultimate user comfort, revolutionizing menstrual hygiene for all.
Whisper
Whisper, India’s leading feminine-care brand from Procter & Gamble, has created history by launching the nation’s own Period Song, with India’s biggest voices – Shreya Ghoshal and Sunidhi Chauhan. Both the musicians created their own versions of the ‘Period Song, launching it today on World Menstrual Hygiene Day.
Ujaas and Rapper Saniya MQ
Ujaas, at the forefront of menstrual health advocacy led by Advaitesha Birla, has forged a dynamic collaboration with young rapper Saniya MQ to unveil a poignant and enlightening rap song titled "Ye Laal Rang - Periods," marking the occasion of Menstrual Hygiene Day. This ground-breaking initiative aims to dismantle entrenched societal taboos and dispel misconceptions surrounding menstruation. In a vibrant display of solidarity, Saniya and a team of volunteers orchestrated a flash mob at Bandra station, captivating the public eye and amplifying awareness for menstrual health.
Pee Safe
Pee Safe, a pioneering personal hygiene and wellness brand, has launched an innovative and humorous video campaign in honour of Menstrual Hygiene Day.
Paree Sanitary Pads, a leading feminine hygiene brand by Soothe Healthcare, is on a mission to improve women's experiences during their periods, this time focusing on the workplace. In conjunction with Menstrual Hygiene Day, Paree Sanitary Pads launched the #EaseHerWorkFlow campaign, an extension of their ongoing #Pareevartan initiative promoting menstrual hygiene awareness, education, and empowerment.
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