Britannia's Amit Doshi to join PhonePe as CMO: Report

PhonePe, one of India’s leading digital payments platforms, is reportedly bringing Amit Doshi on board as its new Chief Marketing Officer (CMO) as it prepares for its much-anticipated initial public offering (IPO).

Doshi, who recently stepped down from his role at Britannia Industries, is expected to play a crucial role in shaping PhonePe’s marketing strategy and strengthening its brand positioning in the fintech space.

During his tenure at Britannia, Doshi led key product categories, including biscuits, creme wafers, and salty snacks. His focus was on driving brand equity, expanding market reach, and introducing innovative products to accelerate business growth. He was also instrumental in enhancing operating income and boosting the company's market share.

With a career spanning over two decades, Doshi started as an area sales manager at Perfetti Van Melle. He later held leadership roles at Lenovo before joining Britannia Industries, where he spearheaded brand marketing and innovation efforts, particularly in the health segment. He played a key role in managing and expanding brands like NutriChoice and Milk Bikis.