Britannia Treat launches Math challenge with ₹10 lakh prize

Britannia Treat has teamed up with NV Sir (Nitin Vijay), the revolutionary educator behind Motion Kota, to launch the Britannia Treat Circle Challenge. Conceptualized by The Womb, this unique contest invites participants to measure the circumference of the inner circle of a Britannia Treat biscuit as accurately as possible.
With a grand cash prize of ₹10 Lakh up for grabs, along with other exciting rewards, math enthusiasts and snack lovers alike can put their precision skills to the test.
With a grand cash prize of ₹10 Lakh up for grabs, along with other exciting rewards, math wizards, problem-solvers, and snack lovers alike are invited to put their precision skills to the test.
How to Participate:
1. Grab any Britannia Treat pack—Choco Creme, Orange, Vanilla, or Chilli Guava.
2. Measure the circumference of the inner circle in meters, up to 7 decimal places.
3. Submit your answers on www.treatchallenge.com for a chance to win ₹10 Lakh.
4. Get creative! Submit a video showing how you measured the circumference—the most creative entry will win a BookMyShow gift voucher worth ₹1 Lakh!
Siddharth Gupta, General Manager, Marketing, Britannia Industries, shared his enthusiasm: “At Britannia, we love bringing fun and engaging experiences to our consumers. The Britannia Treat Circle Challenge blends learning with enjoyment, turning a simple biscuit into an exciting challenge that sparks curiosity. Partnering with NV Sir makes this initiative even more exciting, as his ability to make learning interactive and accessible adds a whole new dimension to the challenge. We can’t wait to see participants put their skills to the test.”
Nitin Vijay (NV Sir), Founder & CEO, Motion Kota, expressed his excitement: “Partnering with Britannia for the Treat Circle Challenge has been an incredible experience. It turns a simple biscuit into a playful yet meaningful learning opportunity. I’m eager to see participants take on this challenge with creativity and precision!”
Heval Patel, COO, The Womb, highlighted the campaign’s innovation: “The sandwich cream biscuit category is a classic example of a mature market, characterized by incremental innovation and fierce competition. Britannia Treat, with its signature hole in the middle, gave us the perfect opportunity for playful absurdity. The idea of 'measuring the circumference of the hole in the biscuit' emerged from this unique format. NV Sir’s engagement acts as a cultural anchor, making it relevant for our audience while adding an element of fun.”
Grab a Britannia Treat biscuit, take on the challenge, and prove your precision.