Cadbury Gems comes out with new TVC

Cadbury Gems has always had the essence of fun and pranks and with the television advertisements, the theme only gets extended in a refreshing way. A research suggests that kids associate colours with emotions. It was this research-based result that prompted O&M to leverage on this aspect as colours have been the USP of Gems.

The TVC opens with a wildlife expert going mad uncovering the mystery behind a multi-coloured Panda and has a documentary-like feel to it. the humorous narration adds the extra amount of fun to the commercial. Through the TVC, a lot of implausible reasons are investigated for the distinctive colour of the Panda before finally it is discovered that the reason is Cadbury Gems.