Raksha Bandhan revelry: Brands weave magic with their 'knot-so-traditional' campaigns!
Rakshabandhan, a cherished Indian festival, symbolizes the profound bond between brothers and sisters. Celebrated on the full moon day of the Hindu month of Shravana, this festival is a heartfelt expression of love, care, and mutual respect within families. The "bond of protection" is at the heart of this celebration. Tying a Rakhi signifies the sister's prayers for her brother's well-being and prosperity, while the brother vows to protect and support his sister throughout her life. As in previous years, brands are strengthening their bonds with customers through creative and meaningful campaigns. Let's explore some of the most remarkable brand initiatives this Rakshabandhan.
Swiggy Instamart
Folks I'm going to post more fun stats tomorrow but I just couldn't stop myself on this one.
— Phani Kishan A (@phanikishan) August 18, 2024
We've sold 5x the number of rakhis this year on @SwiggyInstamart than what we sold the entirety of last year and we have the Rakshabandhan yet to come tomorrow!
I absolutely love that… pic.twitter.com/NobYHEAl2j
IGP
The Man Company
Haldiram's
Zepto
Spykar
Gits
Cadbury
Hyundai
PayU India
APL Apollo
Bharat BillPay
Vinod Cookware
InCred Finance
Oxemberg
Apollo Tyres
EatSure
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