Cannes Lions 2024: Harpic, Lay's, ESAF Shortlisted for Glass Lions
In the 71st Cannes Lions International Festival of Creativity, Indian agencies secured three shortlists in the Glass Lions category, which honours work addressing gender inequality or prejudice through gender representation in advertising. This year, 165 entries were submitted globally in this category, with three notable entries from India. Here are the Indian campaigns that made to the shortlist.
Tgthr Mumbai and Reckitt Benckiser Gurgaon picked up a shortlist for their 'Harpic - Loocator - #BeFreeToPee’ campaign for Harpic India.
Leo Burnett Mumbai earned a shortlist spot in this category for their 'Project Farm Equal' campaign for Lay's.
McCann WorldGroup Gurugram secured a shortlist for their 'Dabba Savings Account' campaign for ESAF Small Finance Bank.
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