CARS24 Campaign urges brakes on Reckless Driving

Paying attention to the pressing issue of road fatalities in India, CARS24, India’s leading AutoTech platform, has introduced a new campaign marking the Road Safety Awareness Month. Through this campaign, CARS24 shares that the power to save lives lies with every individual, and thus there is a need to drive safe!

The campaign, which blends humour, social relevance, and a touch of wit, has hit a chord with the young audiences, creating a series of comments and posts online. Through bold statements put out on billboards, the campaign leverages relatable messages and trending catchphrases to communicate the need to adopt safe driving practices.

Every hour, 18 lives are lost. Every year, over 1.5 lakh families are broken. These aren’t just numbers, they’re preventable tragedies. As these alarming numbers keep growing year-on-year, CARS24 has curated this unique and impactful campaign to act like an eye-opener for the always thrilled Gen-Z.

Vikram Chopra, Co-Founder & CEO of CARS24 emphasised the importance of following road safety practices. “Everyone deserves to get home safe.

You, me, all of us” Chopra posed on ‘X’.

Live in Delhi, Gurgaon, and Bangalore, this campaign will keep on touching lives throughout the road safety awareness month, and will introduce more messages through their billboard conversations.

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