CARS24 launches CarTruth for confident car buying

Buying a car is more than just a financial decision—it’s about excitement, freedom, and new beginnings. However, many buyers face doubt and uncertainty, unsure if the vehicle they have chosen has hidden mechanical issues or unseen flaws. CARS24, one of the leading autotech platforms in India, has launched CarTruth, a Pre-Delivery Inspection (PDI) service designed for eliminating these risks. CarTruth offers detailed, expert-led inspections, giving buyers the clarity they need—regardless of where or from whom they are purchasing.

With nearly a decade of expertise in car diagnostics and inspections, CARS24 understands that many cars conceal costly issues beneath the surface. Buyers in India frequently encounter tampered odometers, undisclosed accident damage, and missing documentation, leading to significant repair expenses. Flood damage, battery wear, tire degradation, and brake failure are also common but often go unnoticed during casual inspections. CarTruth protects buyers from these hidden risks, ensuring they have all the information needed to make an informed choice.

CarTruth’s detailed report covers all key aspects of the car’s health—from engine performance and braking systems to tires, suspension, and interior condition. Armed with this report, buyers can negotiate better deals or walk away from risky purchases, avoiding costly repairs.

140 Critical Checkpoints Covered by CarTruth include:

• Engine performance and fluid levels
• Brake efficiency and suspension health
• Battery life and electrical systems
• Tire condition and undercarriage integrity
• Exterior and interior inspections for hidden damage

"Buying a car should feel like an achievement, not a gamble," said Gajendra Jangid, CoFounder and CMO of CARS24. "Too often, buyers discover issues only after the purchase. CarTruth empowers them to uncover these risks before making a commitment, offering peace of mind backed by years of diagnostic expertise."

How CarTruth Works

Using CarTruth is simple:

1. Download or update the CARS24 app or visit our website
2. Enter your phone number
3. Click on ‘Get Car Checked’
4. Schedule an inspection at a convenient time and location

At an introductory price of ₹999, CarTruth allows buyers to confidently evaluate any vehicle, whether new or used, at any location across India (even if its a showroom, if it’s a new car or a neighbour you are buying a used car from) before making a final decision. With CarTruth’s expert-backed report, buyers can avoid problematic vehicles or negotiate better deals, minimising the risk of purchasing "lemons" (vehicles with hidden defects that surface only after the sale).

To promote the service, CARS24 has launched a witty digital campaign titled "Ha-ha nahi, wah-wah!". The campaign humorously highlights the frustrations buyers experience with exaggerated claims like "no accidents" or "low mileage." In the ad, a seller’s false statements are met with laugh tracks, until CarTruth steps in to reveal the truth—turning potential ‘Ha-ha’ moments into ‘Wah-wah!’ experiences.

Also Read: CARS24's festive film celebrates the power of memories