Channelplay Limited secures mandate to produce POSMs for Electrolux Appliances

Channelplay Limited, a leader in visual merchandising and end-to-end branding solutions, has announced that it has been awarded a significant mandate by Electrolux Appliances. This mandate encompasses the creation and supply of specialized point-of-sale materials (POSMs) designed to augment the visibility and appeal of Electrolux products in retail markets.

 Channelplay will manage the entire process from production to supply chain, ensuring seamless execution and delivery of over 100 POSMs. This initiative marks the beginning of a much larger and long-term collaboration between Channelplay and Electrolux, aiming to elevate Electrolux's brand presence and product visibility.

 Electrolux Appliances is renowned for its innovative and high-quality products. The specialized POSMs will serve to highlight Electrolux products as standout, clutter-breaking items in the marketplace, making them more accessible and attractive to consumers.

 "We are honored to partner with Electrolux and support their brand in a highly competitive environment," said Yasir Hussain, Vice President at Channelplay Limited. "Our team's dedication to excellence in production and logistics will ensure that Electrolux's products are showcased in the best possible light, driving customer engagement and sales."

 This collaboration is a testament to Channelplay's capability to deliver comprehensive and impactful visual merchandising solutions. With a proven track record in managing large-scale projects, Channelplay is poised to help Electrolux achieve significant market presence and growth.