Chrome Digital Track unveils week 24, 2024 insights

Chrome Digital Track data reveals the top 2 Hindi news live streams that dominated total unique viewership in a week marked by riveting news coverage. The analysis spanned VOD, Live Streams, native apps, YouTube, and 3rd party platforms, showcasing these channels' enduring appeal amid a dynamic media landscape.

According to the data from Chrome Digital Track, captured in Week 24, 2024 (8^th – 14^th June’24) from (8 AM – 10 PM) Aaj Tak News Live had 60.29 million total unique viewers across Smart TVs (Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS & Linux, YouTube, browsers etc.) and Smartphones (YouTube, OTT, native apps, browsers etc.) followed by ABP News Live with 46.11 Mn total unique viewers.

In the ongoing efforts to provide the most comprehensive media analytics, Chrome DM now includes Indian Socio-Economic Classification (ISEC) data in their reports, in which they have clubbed four socioeconomic categories out of the total 12, based on education and employment levels (ISEC 01-03, ISEC 04-06, ISEC 07-09, ISEC 10-12).

This comprehensive analysis provides media professionals, advertisers, and content creators with a detailed understanding of the Hindi news landscape. The top-performing live streams showcased their ability to captivate audiences across diverse digital platforms.

The insights reveal the unrivaled performance of the top 2 Hindi news live streams, affirming their stronghold in the digital space. These live streams have successfully connected with a vast and diverse audience, solidifying their position as leaders in the digital news domain. Chrome Digital Track showcases cross-media measurement in its true sense, reporting consumption of content (Live Streams & VOD) across devices and platforms.