Aaj Tak, ABP News, & India TV Lead Hindi News Digital Viewership in Week 31

Chrome Digital Track's week 31 report reveals Aaj Tak Live, ABP News Live & India TV Live as frontrunners in digital viewership for Hindi news live streams across all platforms. The data, spanning VOD, live streams, apps, YouTube, and third-party platforms, highlights these live streams' dominance during the week of significant news coverage, showcasing their strong digital presence in India's evolving media landscape.

Chrome Digital Track data for Week 31'24 (27^th July - 2^nd August’24) shows Aaj Tak Live leading with 30.28 million unique viewers across Smart TVs (Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS & Linux, YouTube, browsers etc.) and Smartphones (YouTube, OTT, native apps, browsers etc.). ABP News Live & India TV Live follow closely with 26.29 million & 25.95 million unique viewers respectively.

Chrome DM incorporates Indian Socio-Economic Classification (ISEC) data in their reports, grouping the 12 ISEC categories into four clusters (ISEC 01-03, 04-06, 07-09, 10-12) based on education and employment levels. This approach offers insights into viewership patterns across different socioeconomic groups.

This comprehensive analysis equips media professionals, advertisers, and content creators with a detailed understanding of the Hindi news landscape. The top-performing live streams demonstrated their ability to engage audiences across various digital platforms.

The insights highlight the exceptional performance of the top 3 Hindi news live streams, confirming their dominance in the digital space. These live streams have successfully connected with a large and diverse audience, cementing their position as leaders in the digital news arena.

Chrome Digital Track exemplifies true cross-media measurement, reporting consumption of content (Live Streams & VOD) across multiple devices and platforms.