Citroën India onboards Mahendra Singh Dhoni as brand ambassador

Citroën, the pioneering French automaker, has announced the appointment of cricket icon Mahendra Singh Dhoni as its brand ambassador in India. This partnership is a foundation in Citroën brand’s India journey where it joins forces with Mahendra Singh Dhoni to champion making the right choices when selecting a vehicle.

 Mahendra Singh Dhoni,  known as Captain Cool, embodies values of excellence and trustworthiness, making him the perfect personification of the ethos of Citroën. Citroën and Dhoni share core values, focussing on delivering what truly matters. Citroën's comprehension of customer needs, backed by its expertise in crafting well-engineered cars, advanced comfort, modern styling, and spacious interiors, perfectly complements this shared philosophy.

 "We are very excited to welcome Mahendra Singh Dhoni into the Citroën family. His ability to constantly evolve and innovate has made him the most dependable captain in Indian history. We believe that our association with one of India's finest cricketers, Dhoni, will go a long way in reinforcing our commitment to the Indian market. His humility and dedication to excellence align perfectly with our brand's ideology, while our shared commitment to sustainability and shaping the future of mobility strengthens our connection," said Shishir Mishra, Brand Director, Citroën India.

 Mahendra Singh Dhoni will mark his debut innings with Citroën in a campaign that will soon go live. 

Conveying his excitement about the collaboration, Mahendra Singh Dhoni stated, “As a passionate automobile enthusiast, I am elated to join forces with French iconic brand Citroën, renowned world over for its innovation and engineering prowess. The brand shares my commitment to electric mobility and sustainable solutions and like me, focuses on doing what really matters. Citroën's philosophy of truly understanding customer needs and making meaningful innovations resonates deeply with me. I am thrilled to embark on this journey with Citroën, contributing to their legacy of 100+ years of innovation and excellence while driving towards a better, more sustainable future.”

 Together, Citroën and Mahendra Singh Dhoni aim to inspire customers nationwide to embark on a journey defined by clarity, confidence, and doing things that matter.

 For more information about Citroën, visit the media site at https://www.Citroën.in/media-centre