Lloyd taps Tamil Star Vijay Sethupathi for new campaign

Lloyd, the consumer durables brand from Havells India, has signed renowned Tamil actor Vijay Sethupathi as its brand ambassador for Tamil Nadu. This strategic partnership aims to bolster Lloyd's presence in the state by creating a stronger connection with consumers, leveraging Sethupathi's immense popularity and credibility.

The new campaign will spotlight Lloyd's innovative range of products, from energy-efficient air conditioners to powerful washing machines, focusing on quality, reliability, and customer satisfaction. The campaign will be promoted across digital, social media, print, and outdoor platforms, reinforcing Lloyd's commitment to offering solutions tailored to Tamil Nadu's climatic and lifestyle needs.

Yogesh Kumar Gupta, Executive Director of Havells India, emphasized the importance of this partnership: "Tamil Nadu is a strategically important market for us. By partnering with a celebrated figure like Vijay Sethupathi, we are confident of enhancing Lloyd’s brand visibility and establishing a stronger connection with the people of the region. We have an exciting lineup of products, and this collaboration will significantly impact this key market."

Echoing these sentiments, Rohit Kapoor, EVP of Marketing Communications at Havells India, said: "We are delighted to welcome Vijay Sethupathi to the Lloyd family. His genuine connection with the people makes him the perfect representative for our brand. This partnership reinforces our commitment to delivering high-quality, reliable products that meet the needs of our consumers."

With the upcoming summer season, Lloyd aims to further solidify its position as a trusted name in Tamil Nadu's consumer durables market, promising more exciting developments.