Citykart launches 'Fashion Bawal Poore Saal' anthem

Leading value fashion retailer Citykart has launched its first-ever anthem, “Citykart ka Fashion Bawal Poore Saal,” aimed at celebrating affordable, trendy fashion for every occasion, all year round. The catchy and upbeat anthem encapsulates Citykart's core values of inclusivity, accessibility, and self-expression, setting the stage for a dynamic brand-building initiative.

The vibrant campaign video brings to life the spirit of youthful fashion, with the anthem serving as the perfect soundtrack for every individual’s fashion journey. The anthem is not just a musical piece; it’s a reflection of Citykart’s mission to stay at the forefront of budget-friendly, stylish wear that appeals to diverse customers.

Citykart is employing a multi-platform approach to promote the anthem, including digital, social, and offline channels. Collaborating with 150-200 regional influencers and launching a Hook Step Challenge on social media, the anthem aims to engage and excite the Gen Z audience. The campaign is further amplified through cinema branding, with appearances in major films like Singham Again and Bhool Bhulaiyaa 3, ensuring the anthem reaches audiences both online and offline. Additionally, in-store radio integration reinforces the anthem's presence across all touchpoints, creating a cohesive and engaging experience for shoppers.

“The launch of ‘Citykart ka Fashion Bawal Poore Saal’ is more than just an anthem—it’s a movement,” said Mr. Sudhanshu Agarwal, Director at Citykart. “We’re committed to making fashion accessible, trendy, and fun for everyone, and this anthem embodies our promise to offer an exciting, budget-friendly shopping experience that resonates with today’s youth.”

Crafted with the Gen Z audience in mind, the anthem captures Citykart’s dedication to providing quality fashion at affordable prices. The anthem’s upbeat rhythm and relatable lyrics are designed to connect with India’s young trendsetters, reinforcing Citykart’s position as the go-to destination for Western and ethnic wear, as well as lifestyle products.

Industry veterans such as Suyash Lakhtakia, Vinayak Dubey, and choreographer Aslam Khan collaborated to produce the energetic anthem. Suyash Lakhtakia, VP and Head of Branded Content & Production at Jagran New Media (RocketshipFilms), expressed his excitement, saying, “We’re thrilled to partner with Citykart on this project. The anthem celebrates self-expression, style, and the joy of discovering budget-friendly fashion, which is what Citykart is all about. It’s been a rewarding experience to create something that resonates with young people across India.”

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