How brands are driving participation in Maharashtra polls
Voting is not just a right—it’s a responsibility and a cornerstone of democracy. It gives every citizen the power to shape leadership and policies, ensuring that voices are heard and accountability is maintained. By casting a vote, you actively contribute to decisions that affect the economic, social, and cultural fabric of our communities. It’s how we collectively decide the direction we want for our society.
Today, on November 20, 2024, as Maharashtra goes to the polls, it’s a great moment to reflect on how voting impacts our lives—and how brands have stepped up to encourage participation.
Candid
Swiggy Instamart
On election day in Maharashtra, some Mumbaikars were taken aback to find tinday (round gourd) included in their Swiggy Instamart packages. The unexpected delivery came with a playful message: “Didn’t choose tinday but stuck with tinday? That’s what happens when someone else makes the choice for you.” This quirky gesture from the quick-commerce platform served as a fun reminder to citizens, encouraging them to vote and take control of their own decisions rather than letting others decide for them. It was an inventive way to promote voter participation while adding a humorous touch to the day's events.
Also Read: BrandPulse Global:Empowering India's retail sector with data-driven insights
Share
Facebook
YouTube
Tweet
Twitter
LinkedIn