Cloud TV launches Cloud TV 3.0 to enhance affordable smart TVs

Cloud TV, India’s pioneering provider of Smart TV operating systems, has announced the release of its newest software update, Cloud TV 3.0. This latest update is designed to elevate the user experience for affordable Smart TVs, enabling Smart TV players to better serve their viewers and deliver superior digital entertainment to households across India.

Cloud TV is setting the stage for TV brands to make digital content more accessible to a broader Indian audience. The Cloud TV 3.0 update introduces a plethora of exciting features aimed at enhancing the Smart TV experience. With an immersive user interface and a dedicated app row, users can effortlessly browse their desired content, enjoying seamless navigation and smoother transitions. The Cloud TV voice assistant now provides multi-lingual support, allowing users to search and play movies and shows in their preferred languages instantly. Additionally, the Cloud TV remote app enables users to directly access their TV screens via their phones for a seamless browsing experience.

Abhijeet Rajpurohit, Co-founder and COO of Cloud TV, commented on the launch, saying: “As a homegrown brand, Cloud TV is the first and only Make in India OS supporting the growth of TV localisation. Over the past years, we have constantly endeavored to help improve the user experience for affordable Smart TVs and to simplify the Smart TV experience for our users. With the launch of Cloud TV 3.0, we enable over 170

TV device partners and 200 content partners to reach out to their audiences and enhance the viewing experience for over 6 million users currently in India.”

Consumer Benefits of Cloud TV 3.0:

• Feature-rich TVs at an affordable price
• Easy browsing and content discovery with regional language support
• A single device for all entertainment needs (apps and live TV), eliminating the need for set-top boxes or DTH servicesBenefits for TV Brands and OEMs:

Certified OS, Local support, Affordable pricing, Faster go-to-market time, Essential features available on low-end hardware, Customizations and white labeling

Designed to operate on a wide range of hardware, Cloud TV is compatible with multiple chipset and RAM configurations, offering the latest features and a high-end user experience that facilitates digital content discovery.