CNBC-TV18 launches 'Business Sutra'

CNBC-TV18, in an effort to try and find out if there is an Indian way of doing business will launch a new series "Business Sutra' from 5th June. The series is a unique effort on how can learnings from the past, help the current businesses think and grow in India.

Speaking on the launch of Business Sutra, Ajay Chacko, Director-TV18 Business Media says, "Business Sutra's concept is unique and will help add another dimension to our programming and introduce our viewers to a view of ancient scriptures and tales from a totally new perspective. The series is an attempt to gauge the importance of Indian mythology & application of its lessons in the future of India Inc."

Dr. Devdutt Pattanaik, Chief Belief Officer, Future Group and the co-host of the series, strongly believes that mythological stories, symbols and rituals are the tools through which our ancestors shared their wisdom, that has remained unchanged through centuries, their knowledge and learnings can be adapted to fit any situation in the modern day world.

Hosted by Menaka Doshi, Business Sutra will, over the next 5 weeks, discuss varied topics relevant to business in India like, the purpose of a corporation, short term goals versus long term ideals, leadership qualities, dharma sankat, modern day business conflicts, ownership versus management and the lifecycle of a business.

Business Sutra starts this Saturday at these times ' Saturday 12 PM & 10:30 PM, Sunday 8 PM & Tuesday 5:30 PM.