Neha Dhupia launches Gillette Mach3 India Gaming Championship

Riding high on its 2009 success, the Gillette Mach3 India Gaming Championship (IGC) in association with Zapak is back this year and promises to create an even bigger BANG¦. After a staggering 1.16 million participants in 2009, IGC 2010 is poised to become the world's biggest online gaming championship and second Largest Multi Platform Gaming Tournament.

All it takes to win is the spirit of being a WINNER, epitomized by star icons Neha Dhupia and VVS Laxman, who were present at the event to launch the second-edition of India's biggest gaming championship, which is now poised to become the world's biggest online gaming championship amidst much fanfare. The launch re-iterates Gillette's positioning ' BE A WINNER, CHANGE YOUR WORLD.

Owing to last year's overwhelming response from 1.16 million participants, the Gillette Mach 3 India Gaming Championship 2010 will expand to 34 cities from the previous 8, marking its strong presence across the country.