Coca-Cola Partners with Olympian Manu Bhaker in New Endorsement Deal

Coca-Cola has recently signed Paris Olympics medallist Manu Bhaker to a one-year endorsement deal for its Thums Up cola product. This collaboration highlights Thums Up's ongoing commitment to celebrating strength, resilience, and excellence—qualities embodied by Manu Bhaker. As a young sports icon who has made India proud on the global stage, Manu Bhaker is an ideal representative for the brand's message of pushing boundaries and achieving the extraordinary. This partnership is expected to bring a fresh, energetic appeal to Thums Up, resonating with a new generation of consumers.

Manu Bhaker, known for her remarkable achievements in shooting at a young age, has quickly become a symbol of perseverance and excellence in India. Her journey from a small town in Haryana to the global sports arena embodies the spirit of overcoming challenges and breaking barriers—values that Thums Up has consistently championed in its branding and campaigns. By associating with Manu Bhaker, Thums Up aims to reinforce its image as a brand that inspires consumers to push their limits and achieve greatness.