Coca-Cola to co-sponsor Content 360 competition

One of the leading soft drink brand in India, which usually sponsors all the youth oriented on-ground activities is sponsoring another one.

Coca-Cola is sponsoring a new category in MIPTV's Content 360 cross-media competition.

According to the reports, the competition has been launched in partnership with Ogilvy. And reports say that the brand is looking for the projects ranging from TV and web movie series to a mobile application, game and social network activity.

The winning idea will receive a contract of minimum 10,000 euros to develop the idea further with Ogilvy and Coca-Cola.