Colors and Sony battle it out for IPL!

As the cricket field is set for the upcoming Indian Premier League season3 matches. Channels are vying for audiences attention.

To recover from the drip in the Hindi general entertainment segment, the top ringing Hindi Entertainment channel Colors from Viacom18 tied up with IPL to draw the attention of the audience.

The channel plans to create properties around IPL and the players, it also has elaborate plans of making it a full year affair. As these properties will be aired during the IPL month and afterwards.

While Sony MAX the the official broadcasting partner of IPL has also lined up a number of properties created around the IPL matches. Sony also plans to promote it agressively.

According to the reports Sony MAX has emerged as the leader during IPL matches with high TRP ratings, on the other hands Colors is the top hindi entertainment channel. And both the big players will battle it out on-air to grab eyeballs.