Tribal Fusion: The expansion spree continues

As part of its continuous expansion in the Asia-Pacific region, Tribal Fusion the digital marketing solutions company owned by Exponential Interactive Inc, today announced the opening of a new regional sales office in the Philippines. The company also announced the appointment of Roderick Santiago as Business Director. In this new role, Roderick will be responsible for driving Tribal Fusion's business operations in the Philippines and developing new business opportunities in the region.

"The aggressive Internet adoption in the Philippines makes it an important market for us. As more and more Filipinos go online, advertisers and marketers are fast embracing the opportunities online media has to offer," said, Pawan Goyal, Managing Director, Asia & Middle East, Tribal Fusion.

The Asia Pacific region has experienced tremendous growth in Internet usage in the past decade due to increased broadband and wireless availability. In the past year alone, Internet usage has increased 22% in the Asia Pacific region with 477 million more people online. According to comScore's report "State of the Internet with a focus on Asia Pacific' released in November 2009. Consequently, the Asia Pacific online advertising industry is expected to grow by more than 60%.

He further adds, "We will provide our clients with high-performing, customized solutions and a truly brand-safe advertising environment. Our complete, end-to-end technology platform will not only allow them to leverage the power of the Internet profitably but will also enable them to better plan, serve, optimize, and analyze campaigns, as well as buy media at a global level through a local interface in Philippines."

"We are pleased to have Roderick on board," continued Pawan. "His rich experience with the Asia Pacific market and digital marketing will be a great asset to the company."

Prior to Tribal Fusion, Roderick worked with Yahoo! Southeast Asia Pte Ltd for more than 5 years managing key markets - Singapore, Philippines, Thailand, Malaysia, Indonesia and Vietnam. In the early stages of his career, he worked with SingTel, SITEL and Unisys Malaysia.

Tribal Fusion's current presence in the Asia Pacific region includes offices in Singapore, Australia, Hong Kong, India, and now the Philippines.