Comic characters come alive on Vodafone

Vodafone Essar, one of India's leading cellular services has announced the launch of "Chhota Comics' service on Vodafone. Through this service, Vodafone customers can access comic strips as well as full length comics of popular Indian and international titles like Suppandi, Chacha Chaudhary, Mickey & Donald, Akbar Birbal, Winnie the Pooh, Hanuman & lots more, on their mobile phones.

Kumar Ramanathan, Chief Marketing Officer at Vodafone Essar said, "Last year we launched Amar Chitra Katha on Vodafone, which became very popular with our customers. With the launch of "Chhota Comics' service, we aim to further enhance our customers' experience by providing them with advanced features and more comic categories."

The "Chhota Comics' services will be available to Vodafone customers through Vodafone Live! They can also send a message "COMIC' to 111 to access the WAP URL to download the application and purchase the desired comic. The comic store has over 35 popular titles under various categories and is priced at Rs.2 per comic strip and Rs. 15 per full length comic.

"Chhota Comics' will provide a rich user experience with advanced features such as pan, zoom & vibrate for different situations in the various available comics. Customers can to download the application reader for free. About Vodafone Essar Vodafone Essar is the Indian subsidiary of Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai.

The company now has operations across the country with over 94.14 million customers. Vodafone is the world's leading international mobile communications group with approximately 333 million proportionate customers as on 31 December 2009. Vodafone currently has equity interests in 31 countries across five continents and around 40 partner networks worldwide.