Converse taps Harsh Varrdhan & Khushi Kapoor as faces of the brand in India
Converse, the global icon celebrated for self-expression and timeless style, has announced actors Harsh Varrdhan Kapoor and Khushi Kapoor as its newest Faces of the Brand in India.
This partnership comes as Converse prepares to open its eagerly awaited flagship store on Mumbai’s iconic Linking Road, marking the brand’s official entry into the Indian retail landscape.
Harsh Varrdhan Kapoor, a dedicated sneakerhead and long-time fan of Converse, brings his flair for fashion and bold individuality to the brand. Known for pushing fashion boundaries with his experimental looks and signature sneaker style, Harsh embodies Converse's essence of originality and self-expression.
Complementing Harsh’s persona, Khushi Kapoor channels her own unique style that defies convention, carving out a distinctive presence in both the fashion world and on screen. Her ability to set trends and connect with fans on what’s cool makes her a natural fit for Converse's vision of capturing the pulse of modern youth culture.
With the unveiling of the new Linking Road store, Converse aims to create an immersive shopping experience and further cultivate India’s thriving sneaker culture. The addition of Harsh and Khushi as brand ambassadors reaffirms Converse’s commitment to inspiring the next generation to embrace their authentic selves.
Marketing
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