Crisil unveils a new brand identity

Crisil Limited, a provider of ratings, data, research, analytics and solutions, unveils its new brand logo. 

The new brand identity, ‘Crisil’ (earlier written as CRISIL), reinforces the company’s position as a global, insights-driven  analytics firm, building on a distinguished legacy of close to four decades. 

Large and highly respected firms partner with us for the most reliable opinions on risk in India, and for uncovering  powerful insights and turning risks into opportunities globally. We are integral to multiplying their opportunities and  success. 

Says Amish Mehta, Managing Director & CEO, Crisil, “Our reimagined brand expresses a more progressive  vision of our future. It celebrates a pioneering and illustrious past and showcases our commitment to deliver  actionable insights to clients. Our people’s analytical rigour and domain expertise will continue to set standards  and empower clients to make mission-critical decisions with confidence. The new brand identity guides us in  shaping how we present ourselves to the world, influencing every interaction internally and externally to help  us deliver exceptional client value.” 

The strategic brand transformation positions Crisil’s businesses — Crisil Ratings, Crisil Intelligence (formerly MI&A),  Crisil Coalition Greenwich, and Crisil Integral IQ (formerly GR&RS) — under a cohesive identity that offers a consistent  and more connected experience for clients around the world. 

Crisil Ratings: Offers independent credit ratings in India that empower informed decisions and  objective benchmarking by lenders, investors and issuers. 

Crisil Intelligence: Offers insights, consulting, technology-driven risk solutions and advanced  data analytics, serving clients across government, private and public enterprises, empowering  them to make informed decisions. 

Crisil Coalition Greenwich: Offers strategic benchmarking, analytics and insights to the financial  services industry and specialises in providing unique, high-value and actionable information to  help clients measure and drive their business performance. 

Crisil Integral IQ: Offers solutions and actionable intelligence to financial institutions around the  globe to deliver strategic transformation, optimise risk and drive operational excellence. 

The main logo in bold black is simple yet strong, symbolising excellence and the certainty that we deliver.  Complementing this, our business logos now feature a distinct teal colour that conveys the confidence and trust rooted  in rigour and domain expertise.

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