Cureskin unveils 'Skin Hai, Mazak Nahi' TVC campaign

Cureskin, a leading dermatologist-led skincare brand, has launched its inaugural national television commercial (TVC) campaign titled 'Skin Hai, Mazak Nahi'. This campaign aims to highlight the importance of personalized, dermatologist-guided skincare in an era dominated by mass-produced skincare products.

The campaign underscores the necessity of consulting dermatologists before experimenting with various skincare products, emphasizing that unsuitable products can often lead to adverse effects. Cureskin advocates for a personalized approach, where qualified dermatologists assess individual skin concerns and recommend the most effective solutions. This message is crucial for helping consumers make informed decisions about their skincare routines.

The narrative of the campaign follows a young girl navigating various skin concerns, bombarded by advice from multiple sources, each offering different tips and tricks. Despite the well-intentioned suggestions, she ultimately opts for the expert guidance of a Cureskin dermatologist, receiving accurate and tailored advice for her specific needs.

Guna Kakulapati, Co-Founder & CEO at Cureskin, stated, “Cureskin recognizes that healthy skin is more than just aesthetics; it’s about promoting overall well-being and fostering self-confidence. Our 'Skin Hai, Mazak Nahi' campaign is designed to provoke a national dialogue around prioritizing dermatologist-guided skin health via personalized science-based solutions. Cureskin is dedicated to providing the expert guidance and support necessary for everyone to achieve healthy skin.”

Suvid Bajaj, Chief Marketing Officer at Cureskin, added, “The 'Skin Hai, Mazak Nahi' campaign is our endeavor to shift the focus from temporary fixes to long-term skin health. We believe this initiative will spark a significant change in how people perceive and approach skincare, emphasizing the importance of a dermatologist and personalization in nurturing their skin's health. This campaign is a testament to Cureskin's commitment to delivering scientifically backed, personalized skincare solutions that truly make a difference. Our partners at Sick Content Studios led by Joy Chauhan have done complete justice to the brief.”

Featuring well-known OTT actors Shrishti Ganguly Rindani and Ambrish Verma, the campaign is brought to life by Sick Content Studios, established by Joy Chauhan. He remarked, “We are witnessing the making of a great brand with a differentiated business model. Our challenge was to highlight our dermatologist-first model in a crowded beauty and skincare category. Sincerity, honesty, and not trivializing critical skin health issues were paramount. 'Skin Hai, Mazak Nahi' encapsulates the brand's essence. This campaign will vividly portray the issues consumers face in the skin and hair health space.”

The campaign targets both traditional linear and connected TV audiences, ensuring the message is effectively communicated across various viewing platforms. This comprehensive approach aims to maximize engagement and reach, bringing the essential conversation about skin health to the forefront. In a world with readily accessible information, Cureskin provides everyone access to expert dermatologist guidance.