DAAWAT offers AI-powered cooking with Chef Kapoor on World Biryani Day

LT Foods Ltd.’s flagship brand, DAAWAT®, has launched an innovative Artificial Intelligence (AI)-enabled personalized campaign to mark the third edition of DAAWAT® World Biryani Day.

This AI-enabled campaign, a first-of-its-kind in the essential foods category, celebrates the world’s most loved dish, Biryani. By leveraging AI technology, the campaign offers a personalized experience for Biryani enthusiasts, allowing them to create lasting memories by appearing alongside celebrated Chef Sanjeev Kapoor. This initiative enables consumers to share their unique cooking experiences and be part of a global culinary celebration.

The campaign also acknowledges the efforts of all who tirelessly infuse our lives with flavor and warmth by bringing delicious meals to the table every day.

This campaign is part of the third edition of DAAWAT® World Biryani Day, celebrated on the first Sunday of July every year, which falls on July 7th this year. Last year, DAAWAT® World Biryani Day set a Guinness World Record for the “World's Largest Biryani Tasting Session.” Building on the remarkable success of the past two years, this year’s celebration promises to be even more spectacular, inclusive, and technologically advanced.

To reach a broader audience, the campaign has been launched in multiple languages, including Hindi, Kannada, Telugu, Marathi, Gujarati, and Bangla.

Ritesh Arora, CEO of India and Far East Business at LT Foods, commented: “Biryani, a globally cherished delicacy, holds a revered status in the culinary world. It connects people from all walks of life and captivates their taste buds. We believe that its universal adoration deserves its own special day. Since the brand DAAWAT® is integral to the finest Biryani, we conceptualized DAAWAT® World Biryani Day in 2022. Since then, we have remained committed to making every Biryani day more special. This year, we are infusing it with technology, offering our consumers an unparalleled personalized experience.”

K. Ganapathy Subramaniam, Vice President and Head of Marketing at LT Foods, shared: “We are thrilled to launch this unique AI-enabled personalized campaign for DAAWAT® World Biryani Day. This campaign will help us manage greater scale while personalizing it for every individual who shares our love for Biryani. Personalization enabled by AI will help Biryani lovers to cook and experience appreciation from Chef Sanjeev Kapoor, which they can share with their loved ones. Let's get ready to express our love for Biryani in our own special way.”
Join the celebration of DAAWAT® World Biryani Day and create your own personalized campaign to share your unique Biryani journey with the world.