Dainik Bhaskar Group launches 5th edition of "Divya Marathi' from Solapur

Dainik Bhaskar Group, India's largest newspaper group, announced successful launch of 5th edition of its Marathi Newspaper Divya Marathi from Solapur Maharashtra.

Solapur with an urban population of more than14.7 lac and a high per-capita income of INR 61,700 is one of the major cities of South Western Maharashtra. It is expanding swiftly as a business and industrial hub with growing educational institutes and healthcare facilities.

The first edition of Divya Marathi from Aurangabad started in May 2011 and soon other editions from Nashik, Jalgaon and Ahmednagar were launched. With 5 editions of Divya Marathi, it now COVERS COMPLETE CENTRAL MAHARASHTRA. Divya Marathi, Solapur is also overall 65th Edition of the Group.

Divya Marathi has once again, been welcomed with great enthusiasm and eagerness, by readers in Solapur and has emerged as the most popular newspaper in the city from day 1 of its launch.

"Through the Solapur launch of Divya Marathi, we continue to steadily enhance our footprint in Maharashtra and we now have 5 strong Marathi editions along with Aurangabad, Nashik, Jalgaon and Ahmednagar, said Mr. Sudhir Agarwal, Managing Director, DB Corp Limited, commenting on the successful launch.

The key proposition of Divya Marathi Solapur launch campaign continued to be based on presenting an unbiased and fearless newspaper in the region "Na Ravanchi, Na Sahebanchi, Aata Chalel Tumchi Marji" (Neither influential class, nor Politicians, now public opinions will matter! ) ' A theme that was central to the launches of the other 4 editions of Divya Marathi. As in other regions, we will continue to work hard to create reader delight through a high quality newspaper and offer a refreshing change to readers in this region.

Commenting on the success Mr Nishit Jain, State Head; Maharashtra said "The success is a reflection of the critical role Brand Building can play for a new entrant. It reflects across our processes. Our planning has been meticulous, including our strategically classifying city to understand its demographic nuances. This sharp focus on planning, management, marketing and branding has resulted in a successful launch of Solapur edition'

Dainik Bhaskar Group for Solapur launch also adapted its robust twin contact program; wherein it conducted a door to door survey to map in-depth understanding of readership pattern and readers needs. This intensive research to understand reader views and requirements was followed by distilling the findings to develop a strong reader-focused and engaging product.

Continuing in the lines of other centres in Maharashtra survey at Solapur too strongly indicated its craving for an unbiased newspaper and importance of local development in their area. Divya Marathi like every other title from the group is created by the people for the people .