Dainik Bhaskar sparks a meaningful dialogue with Sarthak Deepawali

Dainik Bhaskar Group, India’s largest print media company and home to flagship newspapers – Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar, as well as MY FM, has launched a thought-provoking campaign as part of their annual CSR initiative – “Sarthak Deepawali List Badlo”. Known for its compassionate approach, this initiative encourages people to celebrate Deepawali by spreading joy among the less privileged. The campaign aligns with the festival’s spirit of kindness, urging readers to extend their festive goodwill to those in need.

The #SochBadlo #ListBadlo campaign for this year aims to spark a conversation about bringing festive joy to those who are not a part of anyone’s gift list and their wishes often go unfulfilled. The campaign uses the symbolism of a “list” to emphasise this message, similar to last year’s theme. It features a well-crafted film and print advertisements, developed by One Advertising & Communication Services Limited, with the film produced by Rubber Horn Studios. The campaign seeks to inspire a change in mindset during the festive season.

The campaign has already resonated with millions, garnering over 5+ million views on Instagram https://www.instagram.com/reel/DBYrdlFIZa7/ and an additional 2+ million views on YouTube within just 4 days of its launch. These impressive numbers reflect a growing movement toward meaningful giving and social responsibility.

Watch the film:

https://youtu.be/UYin540Y8pA?si=aWmvGCoQJokB4M1j

Elaborating on the campaign, Girish Agarwal, Director, Dainik Bhaskar Group, said, “Sarthak Deepawali embodies our vision of merging festive celebrations with meaningful social impact. This year’s campaign expands our focus to embrace those who are often overlooked during celebrations. By highlighting the joy of giving to those absent from traditional gift lists, we're aiming to transform how society approaches festival celebrations.”

Pawan Pandey, Head of Brand & Product Marketing, Dainik Bhaskar Group, added here, “Sarthak Deepawali is one of our flagship CSR initiatives, encouraging people to spread joy among the less privileged. Through our campaign #SochBadlo #ListBadlo we aim to inspire people to include those who may not be on anyone’s list this Diwali. Together, let’s inspire our friends and families to brighten the lives of those who need it most.”

Vibhuti Bhatt, Director of One Advertising and Communication Services, Ltd, said, “Working with the Dainik Bhaskar team, we built an impactful campaign rooted in deep human insights around Deepawali. Our shared vision authentically conveyed the festival’s connections, delivering a heartfelt message. Through #SochBadlo #ListBadlo, we aim to spread joy to those whose wishes often go unheard.”