Mokobara takes centrestage with Diljit Dosanjh

The lights dim, the crowd roars, and as the electric beats of Diljit Dosanjh’s Dil-luminati tour pulse through the arena, something unexpected takes the stage. Amidst the set is Mokobara, India’s rising travel and lifestyle brand. Rooted in movement, joy and a new era of travel fashion - it fits right in. 

Mokobara’s story begins in an unexpected place: silence. Launched just before the world came to a standstill, its founders faced a paradox - how do you grow a travel brand when travel is impossible? For Mokobara, the answer was patience and purpose.

At the heart of Mokobara was a clear mission: great design. The brand recognized that consumers no longer saw luggage as just a box to carry belongings. Travellers wanted something that would stand out in their travel stories on social media, something that would complement their ‘vacation fits’. It was a gap in the market that Mokobara was born to fill - with travel essentials that combine function with fashion-forward design. Thus began a new era of travel fashion for the modern traveller. With designs that are fresh, bold, and innovative, it wasn’t long before Mokobara made its way to the sets of Bollywood.

It was during the filming of Crew, the Bollywood film starring Kareena Kapoor Khan, Tabu, Kriti Sanon, and Diljit himself, that Mokobara first caught the artist’s eye. He was instantly drawn to the brand’s modern aesthetic. What started as a film cameo soon turned into something more personal.

“We received a lot of love from people who spotted our bags in the film,” recalls Sangeet Agrawal, Founder of Mokobara. But the real magic happened when Diljit took that love global, bringing Mokobara along on his Dil-luminati world tour. "It’s surreal to see something we created become not just part of his journey, but part of his show."

For a brand that has always been about #goingplaces, Diljit’s tour offered the perfect synergy. His style is a blend of authenticity and boldness, and resonates deeply with Mokobara’s design philosophy. Whether it's backstage on The Tonight Show or centerstage at a sold-out concert, Diljit’s choice to carry Mokobara speaks volumes. It’s a testament to the brand’s aesthetic appeal and functionality, embodying the movement and magic that both Diljit and Mokobara stand for.

What Mokobara has done in just four years is nothing short of extraordinary. They’ve become a part of a global movement alongside an icon whose influence spans continents. But it’s not just about being seen, it’s about how they’ve built their brand with intentionality, patience, and a clear vision. They didn’t just launch into the market - they made sure that when they did, they were unforgettable. 

 

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