DB Assist, a one-stop data reference source for one and all

How many times would you have wished for a one-stop destination, where in you could get all the markets-media information across India, rather than looking at ten different places?

Data-On-The-Move, as it is named is aimed to help the professionals in the industry.

One of the pioneers of DB Assist, Peter Suresh, Senior GM Dainik Bhaskar Group says that it's a result of observing the industry of today.

"The DB Assist is a result of observing and analysing the disparate challenges that exist for any marketer or media planner today," he says.

"In the era of information overload, to find a compiled data at a click of a button is difficult. This is where DB Assist is handy.

To acknowledge the impatience of a generation of young professionals, who believe they possess neither the time nor the inclination to dig deep for information. One of the many things that a DB Assist aims to accomplish is to bring alive media metrics," he adds.

Sanjeev Kotnala, VP Dainik Bhaskar Group says that the initiative is completely non-commercial and DB Assist serves a good platform for the sources. "This initiative of Dainik Bhaskar Group is completely non-commercial and neutral to the industry. In fact DB Assist serves as a good promotional platform for the sources. The data released in DB Assist from sources such as the IRS & Indiastat.com or Indicus Analytics are just the tip of the huge icebergs that these sources have to offer on their original platforms," he explains.

"The data is rich, offering some 63 market indices and 40+ economic indices across India, which are possible to be seen in different cuts on state or city levels. There is state specific information including infrastructure, State GDP, tourism, festivals etc in addition to the relevant media interface data. Now it's for the industry to see how well they leverage this data base," he adds.