MPG to handle media duties for M3M India

M3M India Ltd has awarded its media duties to MPG. The size of the business is estimated to be in excess of 20 crores.

Dr Kunal Banerji , President M3M India Ltd , said, "We found the MPG approach very thorough and insightful. Their strategic thinking, driven by MPG proprietary tools was in sync with our marketing objectives and requirements. Moreover, they have an extremely passionate and enthusiastic team which further made us choose them as our media partners."

Commenting on the win Anita Nayyar, CEO Havas Media India & South Asia, said, " We are delighted to be associated with the M3M group and hope to create a power brand in the real estate category. It was our privilege to start the association by announcing this win."

With this win MPG has further consolidated its position by adding media business in excess of 50 crores in the last few months.