DDB MudraMax gets media mandate for Nirmal Lifestyle

DDB MudraMax, the experience and engagement network of the DDB Mudra Group has bagged the media duties of Nirmal Lifestyle. The account was won following a multi-agency pitch. The size of the business is said to be in the range of INR 25-30 crore.

Commenting on choosing DDB MudraMax, Rajeev Jain, Director, Nirmal Lifestyle, said, "We at Nirmal lifestyle have a vision for the next 25years for our growth and expansion through "innovating creating and transforming' strategy. In the last ten years Nirmal was successful in creating residential townships and shopping malls which transformed Mulund and brought it on to India's map. We have a vision to take up fitness and sports as our company's core DNA and to also make it a part of our townships and retail and commercial projects. As this is a big leap for our company in terms of the growth we are looking in the next 10 years, we also require a media design and planning agency of equal caliber who can give our vision support and strength required. We are delighted to partner with DDB MudraMax and are confident that they will do a great job and take our brand to the next level."

Commenting on the new win, Samir Khanna, Head, DDB MudraMax, Media, Mumbai, said, "This is a prestigious win for us. The vibrant vision of Nirmal Lifestyle of "Innovating, Creating and Transforming' and focus on sports and fitness as their core DNA has got us very excited. We look forward to partnering with the team at Nirmal Lifestyle."