Deepika Padukone & Imran Khan unveiled the 'Break Ke Baad' apparel line at Shoppers Stop

 

Shoppers Stop customers can now spruce up their wardrobe with the trendy fashion from the much anticipated movie ‘Break Ke Baad’. The youthful, vibrant and energetic appeal of the young stars is aptly reflected by Shoppers Stop’s popular youth brand Life.  

 

Deepika Padukone’s feminine and chic style is perfectly captured in girly, floral tunics and dresses by Life. Her upbeat and unfussy attitude in the movie reverberates in Life’s hip collection of sporty racer backs, printed tees with vintage art, hot shorts in cottons and denims, and cute waistcoats. It is the perfect way for college-going girls to emulate Deepika’s stylish ensemble and casual-on-purpose style statement.  

 

Speaking on the occasion, Deepika Padukone said, “I’m so glad to be able to extend my style statement in ‘Break Ke Baad’ to Shoppers Stop customers. I personally love each and every outfit I wore in the movie. My character, ‘Aaliya’, is a fun-loving and determined girl and her fashion in the movie reflects her boisterous nature. I’m sure Shoppers Stop customers will love the trendy, chic clothes of ‘Break Ke Baad’ that Life has so perfectly recreated.”  

 

Not to leave the boys behind! Imran Khan’s chocolate-boy charm is mirrored in the casual appeal of the men’s collection by Life. Imran Khan’s staple vivacious look is seen in brightly striped polos with mascot badges, funky uncommon cartoon prints on Tees, and bold colored Tees with vintage art. To complete the look are cargo shorts and full length pants with baggy pockets. 

 

Imran Khan added, “The ‘Break Ke Baad’ Apparel Line is in complete sync with Abhay’s signature style in the movie. The striped Polo Tees are my personal favorite. It’s great that our fans can now not only enjoy the movie, but also have a taste of the fashion of ‘Break Ke Baad’ with Life’s apparel line exclusively at Shoppers Stop.”  

Kunal Kohli, Kunal Kohli Productions, further added, “Break Ke Baad’ is a fun, fresh, young and charismatic movie. Shoppers Stop is an ideal retail partner given its youthful orientation and appeal. We are happy to be able to give Shoppers Stop customers a taste of the ‘Break Ke Baad’ charm through the exclusive apparel line by Life.”  

 

Priti Shahani - Chief Strategy and Marketing Officer, Reliance BIG Pictures, said, “’Break Ke Baad’ with its fresh young pair of Deepika Padukone and Imran Khan was a perfect fit to associate with Shoppers Stop, always known as trendsetters in style and apparel. We are positive this association will be a huge success.” 

 

Also speaking on the occasion, Mr. Govind Shrikhande, Customer Care Associate & President & CEO, Shoppers Stop Ltd. said, “Fashion in India is preceded and largely governed by Bollywood’s style statement.  There is an undeniable influence of Indian films on our fashion palette. In the past, we have met with much success for our exclusive apparel lines inspired by great films such as Om Shanti Om, Love Aaj Kal, and Karthik Calling Karthik etc. Therefore, it is with great conviction that we now launch the ‘Break Ke Baad’ apparel line. The effervescence of this youthful and energetic movie perfectly coincides with the fashion quotient of Shoppers Stop’s popular youth brand Life. Every nuance and mood of the movie is clearly reflected in Life’s diverse product offering. Be it the funky, casual sporty look, or pretty and feminine style, be it understated glamour, or chic elegance, our customers can find it all in Life’s apparel line.” 

 

The ‘Break Ke Baad’ apparel line at Shoppers Stop is made available in association with Reliance BIG Pictures and Kunal Kohli Productions. 

Adding excitement to the shopping experience are fun filled activities planned for the movie merchandise launch. Between Nov 17 and Dec 1, 2010 customers can participate in the ‘Best Looking Couple’ contest wherein posing with the movie cutouts at the Shoppers Stop store could get them exciting prizes from LIFE. Besides, there are online contests on Facebook, Youtube and Twitter to win movie merchandise and tickets. 

 

‘Break Ke Baad’ represents Bollywood fashion at its best. The causal appeal and chic style of the young stars is sure to be a front-runner in this season’s fashion trends. So, rush to Shoppers Stop to add the ‘Break Ke Baad’ style to your wardrobe!