Wills Lifestyle The premium fashion brand celebrates 10 years, Grand Finale collection preview by Tarun Tahiliani

 

This season the two pioneers in style and innovation come together to set new benchmarks in creativity and fashion. Tarun Tahiliani will also create an exclusive collection for Wills Lifestyle inspired by the grand finale theme that will be retailed from Wills Lifestyle stores across the country in April 2011.

 

The grand finale collection called ‘The New Democrazy’ aims at a new direction and new start. Considering the rich democracy of India’s textiles, prints, fabric, weaves and colour, this collection is a crazy adventure to explore the myriad ways to combine these resources and create new forms of design.

 

Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing Business Division, said, “Wills Lifestyle Grand Finale has always set new benchmarks in creativity and has showcased the best of Indian fashion talent. This year Wills Lifestyle celebrates 10 glorious years and we are delighted to announce that Tarun Tahiliani will be the Wills Lifestyle Grand Finale designer.

 

He further added, “This season, Tarun Tahiliani will be creating magic on the ramp in his signature style.”

 Mr. Sunil Sethi, President, FDCI said, “Tarun Tahiliani is one of the most coveted designers of the country. He is known for his glamorous style and we look forward to him as the grand finale designer for Wills Lifestyle India Fashion Week Spring/Summer collection.”

 

 Speaking on the occasion, Tarun Tahiliani said, “It is indeed an honor and privilege to be the Wills Lifestyle grand finale designer. The Wills Lifestyle India Fashion Week platform is a powerful one and I hope to be able to create a collection that will delight the patrons of the label. It is a significant engagement between both the brands and I am sure the audiences will be thrilled to view the show and access the creations on display."