Dentsu bags Maruti Suzuki's account

Denstu Creative Impact has roped in Maruti Suzuki. The agency has won the creative duties for Maruti Suzuki account for Eeco. The car was launched at the Delhi Auto Expo.

According to the reports, the company has confirmed the news and the account size is pegged at Rs 25-30 crore. It was a multi-agency pitch and the companies who pitched in were Capital, Percept Hakuhodo and Lowe Lintas.

Currently the media duties are being handled by Lintas Media Group.

The Eeco is available in five-seater and seven-seater options. The new MPV is priced at Rs 2.59 lakh for the standard five-seater version, Rs 2.89 lakh for the AC version and Rs 2.71 lakh for the standard seven-seater version.