Tribal fusion expands team, opens office in Hong Kong

Exponential Interactive Inc's, Tribal fusion, the digital marketing solutions company has spread its reach and started a it's regional sales office in Hong Kong, China. Andrew Wong has been announced to be Business Director for the region.

Wong has over 10 yrs of experience in the advertising industry. He was responsible for Google's DoubleClick Rich Media and Video display advertising business in the APAC region. Pawan Goyal, Vice President, Asia-Pacific Sales, Tribal Fusion, says, "We are very excited to have Andrew on board, his experience and knowledge of the industry will be a great asset to the company."

Hong Kong has evolved as a big online advertising spender. AdRelevance report released by The Nielsen Company, proves that the online advertising spends in this city during the first half of 2009 has increased by 4.4% from 2008.

Commenting on the expansion Goyal, explains, "Hong Kong is certainly an important market for us, allowing us to not only pursue new business opportunities but also to better serve existing clients in the region. In addition to providing advertisers with high-performing customized solutions and a truly brand-safe advertising environment, advertisers will also have access to our complete, end-to-end technology platform that will enable them to better plan, serve, optimize, and analyze campaigns, as well as buy media at a global level through a local interface."

Digital is surely here to stay and with the expansion in the reach of the digital media not only clients but even marketing firms are realising its strengths and expanding their foot hold, Tribal Fusion's expansion proves the point.